All posts by bradkerin

Virgin Mobile is cooking with hashtags

“1000 Facebook likes will save this man’s life”. This premise, often the target of many jokes and internet memes is now being realised – except it’s not Likes, it’s #hashtags#.

Virgin Mobile Australia has launched a new campaign using social media to feed the hungry. The campaign is asking social media users to take photos of their food and post it across various platforms labelling it with #mealforameal. For each picture posted, Virgin Mobile – in conjunction with Ozharvest – will provide a meal to someone in need. Continue reading Virgin Mobile is cooking with hashtags

Dial T for Telstra

The regional phone booth: a stark reminder of the influential role Telstra has played in shaping contemporary Australia.
The regional phone booth: a stark reminder of the influential role Telstra has played in shaping contemporary Australia.

Telstra is famous for providing Australia’s most expansive regional telecommunications coverage, as well as being infamous for providing us access to some of the more frustrating overseas call centres. Behind the scenes however, a different tale is being written.

In 2011, Telstra did something drastic that affected the future of their global operations: they became a signatory to the UN Global Compact (UNGC). We might ask about the reasons for making this commitment as there was certainly no legal or financial obligation to do so. It seems more likely that there was a tipping point at an executive level, underscoring a desire to create a more sustainable way of doing business. Continue reading Dial T for Telstra

For Richer or Poorer

Jeffrey Sachs

Last weekend I had the pleasure of attending an address given by one of the great minds of our age, Professor Jeffrey Sachs, for Curtin University’s Sustainability Policy Institute (CUSP). Continue reading For Richer or Poorer

Defining the importance of CSR

Ethical Policy

Corporate Social Responsibility is a very fluid term that conjures up so many different images, and it seems hard to confine it within the constraints of a simple definition. Continue reading Defining the importance of CSR

In the Beginning…

In the beginning

This is the introductory post for a new blog exploring the growing world of sustainability within human resources. Over the coming posts I hope to share insights from around the world about the role that sustainability and corporate social responsibility (CSR) plays in the corporate HR space. Continue reading In the Beginning…