Category Archives: Sustainable Development

Google lights up the sky with Project Sunroof

Google has added a new weapon to its arsenal that can help you decide whether or not to convert your home to solar energy.

It’s called Project Sunroof, and by simply entering your address (like you do with google maps), it uses its maps and satellite technology to compute how much sunlight hits your roof in a year. It will then recommend the installation size to “generate close to 100% of your electricity use, based on roof size, the amount of sun hitting the roof, and your electricity bill”. Well that’s pretty cool.

It seems that Google is doing its bit for climate change and clean energy, and is providing a big-brand endorsement of solar to bridge the gap between the average joe and the advent of unfamiliar technology. Unfortunately, at the moment the project is in its early stages, having only been rolled out in the San Francisco Bay Area, Fresno Calafornia and Greater Boston Massachusetts. Given Google’s track record of testing locally, then exploding out across the world, we should be seeing a roll-out in Australia hopefully within the next 12 months.


The only possible issue with expansion to Australia, is the legislative landscape and the lack of growth in this sector. Although Australia has a stable RET; has announced an Emissions Reduction Target to the UN; is driving the Emissions Reduction Fund and managing the National Carbon Offset Standard, the withdrawal of major renewables players makes investment unlikely.

Private investments into these projects encourages the uptake and future assimilation of solar PV systems across our community. Investment has a great scaling effect and we have to hope that something freely available like Project Solar can result in the same momentum. Only in the last week we have seen the WA Energy Minister announce that solar PV systems could power 100% of the state’s daytime energy needs within a decade; this gives us some confidence that there could be some significant renewables-related investor growth in the west in the coming years.

In the the interim, we suggest hanging out on your roof to judge the solar capacity of your domicile for yourself. And while you’re up there, maybe get your neighbours involved, and their neighbours, and their neighbours. Adaptation to clean energy starts locally and you can be a real advocate and catalyst if you put your mind to it.

Oxfam Report condemns coal as ‘bad for humanity’

Last week Oxfam released a detailed report stating that renewable energy will be the force to bring people out of poverty – not coal. Continue reading Oxfam Report condemns coal as ‘bad for humanity’

Is Labor’s 50% energy target all bark and no bite?

Bill Shorten is about to announce a 50% RET by 2030, but is this all just lip service? Can Labor change Australia’s energy trajectory? Continue reading Is Labor’s 50% energy target all bark and no bite?

Renewable energy is alive and well in remote Australia

Although renewable energy is getting beaten up in parliament, it’s good to know the Aussie outback is alive & green with clean energy. Continue reading Renewable energy is alive and well in remote Australia

Uber announces OzHarvest community partnership

Ride-sharing service Uber has just announced a national partnership with food rescue charity OzHarvest to feed the hungry & homeless. Continue reading Uber announces OzHarvest community partnership

Eight years on and Mr Wind still packs a punch

Renewable energy is innovative, but did you know it has a sense of humour? Check out this German TV spot and try not to laugh. Continue reading Eight years on and Mr Wind still packs a punch

RAC unveils Australia’s first Electric Highway

The dream of driving an electric car through WA’s beautiful south-west is now a reality, thanks to Australia’s first  electric highway. Continue reading RAC unveils Australia’s first Electric Highway