Kellog’s breakfast cereals are well known, and this brand recognition is being leveraged to invest in a health initiative that has already seen food distributed to over seven million people in Australia since the The Breakfasts for Better Days program was launched in February 2013.
In brief, Kellog’s is donating one breakfast to a child or family in need, for every box of cereal sold. They state that in Australia, one in seven kids don’t eat breakfast, and that this has an effect on important developmental learning and social interactions. The program has already donated seven million meals, and aims to feed 12 million Aussie children and families by 2016. With only five million more meals to serve in the next two years, it looks like they will meet (or even exceed) their target. This Australian strategy contributes to the global initiative, which is hoping to feed half a billion people by 2016. Continue reading How your cornflakes are helping Aussie kids