Tag Archives: sustainability

CSR ≠ Sustainability

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Many people use CSR and Sustainability interchangeably, when there are some clear and definitive differences that show the two terms are not synonymous. Simply put, Corporate Social Responsibility is the task of balancing current stakeholder interests, by implementing initiatives that improve wide reaching and operational impacts on communities. Conversely, Sustainability is a course of action that “meets the needs of the present without compromising the ability of future generations to meet their own needs” – accurately described by the World Commission on Environment & Development’s Our Common Future, published in 1987.

An article in the Canadian Huffington Post Online, discusses this definition debarkle, and explains the relationship between these two terms really well. It’s important to know the difference, and to understand how businesses can have a CSR strategy as well as a separate Sustainability strategy. The article closes by saying you can be responsible or sustainable, but not both. Sustaining People agrees with a lot of what is extolled in this piece, but maybe there is a way to marry the two together; sustainability strategy can be used to inform CSR initiatives about the potential future risks, so that current action doesn’t hamper ongoing sustainability efforts.

If you would like to know more and better inform your own CSR or Sustainability experience, you can read the full article here.

Which country does the most good?

Globalisation is the defining development of our age, one that has brought closer our international neighbours as well as the unfortunate reality of pandemic disease, war, poverty, corruption and environmental denigration.

Given our ability to communicate through various mediums instantaneously, we are still fairly inexperienced in managing coherent action in concert with other international actors. It seems, that in this time of global dependency, national sovereignty is catapulted to the fore, and one means of creating competitive advantage is for countries to invest in international development. Foreign aid is a complex notion and one that allows countries to “do good” whilst at the same time improving reputation and social returns and strengthening diplomatic intergovernmental relations. Continue reading Which country does the most good?

Glasgow 2014: Green & Gold

The 2014 Commonwealth Games are well underway in Glasgow, and our green & gold army is at the top of the medal tally, with England not far behind. The real ‘Green-Medal’ winner of these games, however, is the city of Glasgow which has made headlines in the lead up to, and during the games because of its focus on sustainable outcomes. Continue reading Glasgow 2014: Green & Gold

In the Beginning…

In the beginning

This is the introductory post for a new blog exploring the growing world of sustainability within human resources. Over the coming posts I hope to share insights from around the world about the role that sustainability and corporate social responsibility (CSR) plays in the corporate HR space. Continue reading In the Beginning…