Despite the exciting title this isn’t a piece about Gen Y babies or Millenials making wild exclamations (OMG Oh My God!). Instead it’s a chance for us to take a look at something that is changing the way that companies are practicing philanthropy – Open Matched Giving (OMG).
Financial giving and philanthropy is one of the most recognisable features of an organisation’s Corporate Social Responsibility program. Companies can get their employees to volunteer, or base internal processes on a social ROI, however “Company X donates $10 million to charity” always makes the headlines and good spin can be added to the story at no extra cost. One aspect of corporate philanthropy is Continue reading OMG it’s Givematcher!